Data speaks volumes.
User engagement is one of the most important success indicators highly correlated with the overall profitability of your eCommerce business. Engagement is an indispensable resource — if users engage with your site, they see value in what you do. Yet, many business owners struggle to increase user engagement. This usually happens because they get lost in countless metrics and formulas.
eCommerce engagement metrics are a source of rich insights that tell you not only how your business is performing, but trends in user behavior that could present new opportunities for growth. Your ability to monitor engagement metrics directly impacts how much your customers will engage, and guess what? — with the right tools, it’s truly not rocket science, we promise.
Unsure how to identify these engagement metrics within your website? Call upon Magnet Beauty! Our team will assist you in identifying your metric goals, as well as set up KPI tracking through our service. When working with clients, it’s our goal to increase your sales revenue with higher conversion rates by facilitating meaningful interactions online with our live 1:1, personalized engagement service, complete with brand and product-certified experts in makeup, skincare, and hair care.
Below we’ve broken down how Magnet Beauty can help you reach higher online engagement metrics, ultimately leading to more success for your brand.
Ready to make an impression?
WHY ENGAGEMENT MATTERS
Inevitably, Engaged Users Convert to Sales and ROI
eCommerce customer engagement is defined as the emotional connection between a customer and a brand. Highly engaged customers buy, promote, and show more loyalty, with an instant 23% boost of profitability. And similarly, if your strategy is not doing enough to engage customers, 54% will consider dropping you from their radar. Yikes!
Consistent development of ROI is crucial to the success of your business. That’s why providing outstanding experiences is an important component of your eCommerce consumer engagement strategy — 80% of customers are willing to pay more for a better shopping experience. Engagement will convert to sales and eventually increase your ROI.
But how to best engage? We introduce to you our Magnet Beauty Pros who are licensed beauty professionals trained specifically on your brand. Their primary goal is to engage visitors within your website and assist in the purchasing journey. Our Beauty Pros help increase your customer’s allegiance to your brand through personalized communications, leading to larger basket sizes and repeat business. In fact, 82% of customers feel more positive about a brand after engaging with personalized content.
ENGAGEMENT = BRAND LOYALTY = SALES
Engagement Increases Brand Loyalty and In Return, Your Sales
It makes sense. Offer outstanding customer service, and you’re guaranteed customers for life. Customers who have an emotional connection with a brand have a 306% higher lifetime value! In a consumer world with an abundance of choices, the benchmark of quality is customer satisfaction, which is often the result of customer engagement. The proof is in the pudding: engagement is imperative to developing loyalty amongst customers. Did we mention that Magnet Beauty has a 98% customer satisfaction rating?!
How can Magnet Beauty help you build brand loyalty? Within a conversational cloud platform, brands and visitors can instantly interact with one another. This on-demand service from our BeautyPros leads to a personalized and highly immersive customer experience, which will create lasting customer relationships and drive repeat business.
ENCOURAGE REPEAT CUSTOMERS
The Power of Repeat Customers and The Profits They Represent
Believe it or not, one of the most sustainable ways to improve your customer acquisition cost is through customer retention. The reality is that the customers you already have are the most profitable, and it’s worth your time and effort to keep them around!
Let us explain. Obviously, acquisition is important because you can’t have a repeat purchaser if they never make that first purchase. However, the problem is that the average eCommerce store devotes more than 80% of their marketing budget to acquisition, forcing retention to take a back seat, when 65% of a brand’s business comes from existing customers!
A repeat customer is, by definition, a site visitor that has made at least two purchases. What’s interesting, however, is that a customer becomes increasingly more likely to buy from you again as their amount of purchases increases.
After one purchase, a customer has a 27% chance of returning to your store. And if you can get that customer to come back and make a second and third purchase they have a 54% chance of making another purchase.
You may be wondering how you can inspire your customers to make that second or third purchase — through Magnet Beauty’s revolutionary online chat model, of course! Increase sales and returns by emulating an in-store experience and offering personalized assistance at multiple touch points during the shopping journey. Your website visitors are more likely to make a purchase when talking to a BeautyPro. Statistics reveal that beauty-online shoppers prefer live chat by 41% while making a purchase. Not to mention, our chat history feature encourages return customers by directly emailing previous chat transcripts to customers so they can recall all the tips and recommendations provided by our BeautyPros. Remember 80% of your future profits will come from 20% of your existing customers. It’s a no brainer — retention marketing is worth adding to your toolbox.
HOW LIVE SPECIALISTS WILL ENGAGE CUSTOMERS
Our Live Specialists Will Make Customer Engagement Easy, Efficient, and Effective For Your Brand
Our Magnet BeautyPros are licensed MUAs, cosmetologists, and estheticians with 5-10 years of experience in the beauty industry. These trained experts in your products have a contagious passion for makeup, skincare, haircare, and all things beauty. They’re a diverse group of BeautyPros providing a relatable, private and all-inclusive experience for every visitor, all proficient at matching products based on needs, enhancing their experience and sense of belonging within your online store. Customers want immediate contact with help when they need it. Magnet Beauty is here to empower your online visitors to seek expert advice when and where they shop. The votes are in: 44% of online consumers say that one of the most important features a website can offer is the ability to have any questions answered by a live person while purchasing a product online. With Magnet Beauty features like live, proactive chat and individualized product recommendations, engaged online shoppers will convert to loyal repeat customers.
For more information about how Magnet Beauty can engage your customers and create lasting relationships through our conversational cloud platform, visit www.magnet.com.